Ignitia, a high-tech social enterprise, has joined the Business Call to Action (BCtA) with a commitment to deliver reliable, targeted, low-cost tropical weather forecasts via text messages to 1.2 million small-scale farmers in West Africa by the end of 2017. BCtA is a global initiative that encourages companies to fight poverty through inclusive business models. It is supported by the United Nations Development Programme (UNDP) and other international organizations. Read more
